Case Study: Rituals streamlines in-store loyalty sign-ups with Spotler Message

How Rituals uses WhatsApp to collect customer info in-store

Rituals Cosmetics, a luxury home and body brand, wanted to simplify the sign-up process for their Loyalty Program. The traditional method of filling out paper forms at checkout was time-consuming, caused customer frustration, and was prone to data errors. Rituals turned to vendor Spotler and its Spotler Message service to find a more efficient and user-friendly solution.

Spotler implemented a WhatsApp-based registration system where customers scan a store-specific QR code to begin a chat. This automated process guides users through registration, checks for existing memberships, and instantly delivers a digital loyalty card. This solution from Spotler significantly sped up sign-ups, improved data accuracy, and enhanced the overall customer experience, leading Rituals to expand the system globally.

Rituals

Jessey de Graaf

Head of Owned Channels