Case Study: iCare Health achieves award-winning customer journeys and automated lead nurturing with Spotler

How iCare Health won Best Customer Journey

iCareHealth, a provider of software solutions to social care organisations, needed a way to nurture prospects, measure engagement and funnel interested contacts to the right care home or account manager without adding workload to marketing. They partnered with Spotler and used its marketing automation and email tools to build a coordinated, automated customer-journey that integrates with their sales processes.

Spotler implemented a segmented, automated 6‑week nurture workflow with sector-based routing, prospect follow-up campaigns and an automated meeting-request form that sends enquiries directly to the correct account manager. The solution handled over 4,000 active contacts and processed more than 28,000 sends/completions, reduced manual handoffs, limited over-mailing through smart re-enrolment logic, and delivered measurable time savings and better lead routing — helping iCareHealth win Best Customer Journey.

iCareHealth

Virginia Simpson

Marketing Manager