Case Study: Ibizamode lowers acquisition costs by 20% with Spotler Activate

How Ibizamode improved measurability and lowered acquisition costs with the Conversions API

The fashion retailer Ibizamode sought to improve the measurement of its advertising campaign effectiveness and reduce costs. To address this challenge, they partnered with vendor Spotler and utilized its customer data platform, Spotler Activate.

Spotler’s solution enabled a quick implementation of the Meta Conversions API, enhancing data tracking and audience building. This integration resulted in a more measurable and personalized marketing approach for Ibizamode. The results were significant, including a 20% decrease in cost per purchase and a 33% increase in measured purchase events for their advertising campaigns.

Ibizamode