Case Study: Traveldeal boosts personalisation and faster bookings with Spotler CDP

How a travel platform applies 5-star personalisation

Traveldeal, a travel deals website, faced the challenge of high visitor browsing without booking due to an overwhelming number of options. Their traditional profiling methods were intrusive and ineffective. They partnered with vendor Spotler, using their Activate CDP, to capture visitor intent seamlessly and reduce friction in the booking journey.

Spotler's solution involved implementing an intuitive preference wizard to collect first-party data and then using AI to generate personalized travel brochures. This approach led to faster time-to-book, higher opt-in rates, and increased engagement with content. The enriched customer profiles in Spotler Activate also improved performance across all marketing channels through more consistent messaging.

Traveldeal

Mike de Block

Chief Marketing Officer