Case Study: Nubikk achieves greater conversion and loyalty with Spotler

Greater success with targeted personalisation across channels

Nubikk, an international shoe brand, faced the challenge of competing with larger companies and building a loyal customer base despite its smaller size. To achieve this growth, they partnered with vendor Spotler and marketing agency DAYLEE to implement a sophisticated, multi-channel personalisation strategy as a core part of their business operations.

Using Spotler's software, including the Spotler Activate CDP and Spotler Mail+ ESP, the solution involved creating 360-degree customer profiles to power personalised experiences across their website, email, and WhatsApp. This strategy led to significant results, including a 13.21% uplift in conversion from abandoned cart emails and a remarkable 31% conversion rate from a WhatsApp campaign. Nubikk's ongoing commitment to personalisation with Spotler continues to drive customer loyalty and sales.

Nubikk

Jurre Dollekamp

Head of Operations & Technical Data Marketer