Case Study: GCC (national facilities management company) achieves 80% increase in conversion rates with Spotler (CommuniGator marketing platform)

GCC - Customer Case Study

GCC, a UK facilities management company specialising in commercial contract cleaning since 1975, relied heavily on outbound cold calling and a separate CRM (Sage) but had limited, clumsy email marketing tools that made lead generation inefficient. They needed a solution that integrated with Sage CRM, simplified campaign management for a non-technical marketing team, and connected marketing and sales to cater for different buyer behaviours — so they turned to Spotler.

Spotler implemented its marketing automation platform with Sage CRM integration, lead scoring, dynamic content, and multi-channel campaigns (email, social, PPC), plus training and support to unify marketing and sales. As a result, GCC improved call-to-appointment ratios from 175:1 to 35:1, increased lead-to-appointment conversions by 80%, better utilised telesales time, and streamlined the team while boosting qualified opportunities — all achieved using Spotler’s tools.

GCC