Case Study: FilmHallen delivers personalised cinema experiences with Spotler Activate

FilmHallen - Customer Case Study

FilmHallen, a large cinema in Amsterdam, faced the challenge of predicting the diverse preferences of its broad audience. Their goal was to move beyond generic marketing and deliver personalized experiences with relevant recommendations to increase visitor loyalty. The marketing team, led by Julien Staartjes, sought a more practical tool than their previous CRM to achieve this and turned to vendor Spotler and its CDP, Spotler Activate.

Using Spotler Activate, FilmHallen implemented a data-driven solution. They utilized the platform's drag-and-drop audience builder to create targeted segments, like one for potential all-you-can-eat pass subscribers, and delivered personalized promotions on their website and in emails. This approach significantly increased newsletter subscribers and the relevance of their communications. The solution, developed with partner Eagerly, streamlined the customer journey and provided FilmHallen with deeper insights to better serve their visitors and promote retention.

FilmHallen

Julien Staartjes

Marketing Manager