Case Study: Termeer Groep increases conversions and loyalty with Spotler Activate

Enhanced retention with stylish personalisations at fashion labels Manfield, Sacha and Sissy Boy

Termeer Groep, a prominent fashion and lifestyle retail company, faced the challenge of converting one-time visitors into loyal customers for its Sissy-Boy label. A retention analysis revealed that while returning customers generated over 70% of the label's revenue, there was significant untapped potential. To build stronger customer relationships and increase retention, they collaborated with Spotler to implement its Activate platform.

Using Spotler Activate, Termeer Groep deployed several personalized campaigns. These included automated back-in-stock alerts that achieved a 10% conversion rate, wishlist retargeting for profile enrichment, and a smart price drop structure. The solution also featured a non-intrusive lead generation campaign. This strategy successfully enriched their customer database with first-party data, personalized the customer journey, and strengthened loyalty, all while providing valuable insights to optimize inventory management.

Termeer Groep

Laura van der Kallen

CRM Manager