Case Study: XXL Nutrition achieves personalized growth and higher conversions with Spotler Activate

Customer data as a supplement for ambitious growth

XXL Nutrition, a fitness supplement company, sought to personalize its customer journey following the launch of its new Magento 2 e-commerce platform. Their key challenge was finding a Customer Data Platform (CDP) that could integrate seamlessly with their existing technology stack, including the Copernica email service provider, to enable advanced marketing automation and personalization.

The vendor Spotler implemented its Activate CDP to build 360-degree customer profiles and integrate with XXL Nutrition's systems. This solution powered personalized email campaigns and real-time website recommendations. The results were significant: a cart abandonment campaign recovered 32.5% of abandoned carts, a browser abandonment campaign led to 3% of recipients making a purchase, and personalized cross-sell emails prompted 1% of customers to make a new purchase within a day. Spotler's technology was foundational to achieving this impactful personalization.

XXL Nutrition

Harmen Spijkers

IT Business Automation Specialist