Case Study: CPI Colour doubles inbound enquiries and boosts lead quality with Spotler smart forms

CPI Colour - Customer Case Study

CPI Colour, a leading European multi-channel marketing services and print production company, was hampered by hard‑coded and plugin forms that captured only directly entered data, didn’t drop cookies for tracking, and couldn’t pre‑populate fields for returning leads. These rigid forms limited their ability to nurture prospects and hand richer data to sales until they encountered Spotler’s smart forms and workflows.

Spotler implemented smart forms (deployed on Gator landing pages), cookie‑based pre‑population, automated email workflows and CRM integration so CPI Colour could track, nurture and pass higher‑quality leads to sales. Since the switch, CPI Colour has doubled inbound enquiries, improved lead quality, and seen campaign success — a Gator landing page sent to 1.1k contacts generated 45 form fills, 3 direct quote requests and a 7.54% engagement rate — demonstrating clear measurable impact from Spotler’s solution.