Case Study: Carrenza achieves an 8,500% ROI by identifying website visitors with Spotler (GatorLeads)

Carrenza - Customer Case Study

Carrenza, a provider of high-performance, compliant cloud services for government, retail, financial services and SaaS customers, needed clearer intelligence on who was visiting their website—external lists were poor, inbound lead value was unclear, and networking was costly. They engaged Spotler’s GatorLeads (with CommuniGator for nurturing) to reveal anonymous website visitors and surface the right employee contacts to target.

Spotler implemented GatorLeads to identify visiting companies, provide employee lists and emails, score and assign high-quality leads to sector-specific salespeople, and integrate with LinkedIn while CommuniGator automated lead nurturing. The result: 25% of Carrenza’s sales came from identified website visitors, an 8,500% ROI, faster sales follow-up and expanded partner/referral opportunities.

Carrenza

Matthew McGrory

Managing Director