Case Study: Cameranu doubles sales with Spotler Activate

Cameranu - Customer Case Study

Cameranu, a Dutch omnichannel retailer specializing in photography and videography equipment, faced challenges in delivering relevant online content due to its vast 40,000-product inventory. A key issue was measuring the impact of its online marketing, as many customers researched products online but made their final purchases in the company's physical stores. To address this, they turned to the vendor Spotler and implemented its Spotler Activate CDP platform to gain a data-driven understanding of customer behavior and the relationship between online and offline sales.

Using Spotler Activate, Cameranu built detailed customer profiles from first-party data, enabling hyperpersonalized email campaigns and targeted online advertising. The solution provided clear insights into the ROPO effect and facilitated highly effective cart and browser abandonment emails, with the latter achieving a 67% open rate. This strategy from Spotler allowed Cameranu to double its sales, improve marketing efficiency, and build a foundation for a future without third-party cookies.

Cameranu

Bas Visscher

Web Analyst and CRO Specialist