Case Study: 4D achieves national-scale lead generation and sales-marketing alignment with Spotler

4D - Customer Case Study

4D, a UK cloud, connectivity and colocation provider, faced the challenge of scaling sales prospecting and marketing from a local to a national level and needed better visibility into website visitors. To solve this, they turned to Spotler and deployed the CommuniGator marketing automation suite—including GatorLeads—to detect, understand and categorise site traffic and integrate activity with Salesforce.

Spotler implemented a single, integrated marketing platform that unified email, web tracking, CRM integration and automated nurture workflows; GatorLeads alone identified 90% of 4D’s web traffic. The result was a measurable lift in efficiency between sales and marketing, improved click-through rates, faster response times and clearer ROI tracking for campaigns and a new data centre launch.

4D

Laura Ongaro

Marketing Director