Case Study: Riteway Sales and Marketing achieves 10X faster time to insight with Spotfire

Riteway and BeaconUnited buy into analytics success with Spotfire

Riteway Sales and Marketing, a consumer packaged goods sales agency, faced a challenge with data growth overwhelming their use of Excel. Their analysts were spending most of their time on data wrangling instead of analysis, and they needed a more efficient way to derive actionable insights from their Nielsen and point-of-sale data to identify sales opportunities for their clients and grocery retailers.

They implemented TIBCO Spotfire analytics, which provided interactive visualizations, predictive modeling, and geolocation capabilities. The solution led to a 10x faster time to insight, 100% user adoption, and a full return on investment within the first year. Spotfire enabled Riteway to open doors with new retailers, experience significant business growth, and build stronger client relationships by providing impactful, on-the-fly data analysis.

Riteway Sales and Marketing

Elisa Westlund

Director of Insights, Analytics, and Marketing