Case Study: inQuba enhances customer experience with Spotfire

inQuba delivers context for enhanced customer experience

Inquba, a provider of a customer experience (CX) orchestration platform, sought to seize a market opportunity by moving beyond competing on price and products. Their challenge was to develop a single, fully integrated, end-to-end architecture that would allow clients to listen, learn, share, and engage with customer feedback. They needed a solution that could integrate disparate data sources and provide robust analytics to turn customer insights into actionable strategies.

To build its platform faster, Inquba implemented solutions from vendor Spotfire, including embedded BI and data visualization capabilities. The Spotfire software enabled Inquba to offer clients profound differentiators, such as analyzing cause and effect to understand what drives customer loyalty and mobilizing the entire enterprise with compelling, distributable reports. This robust functionality provided by Spotfire helped drive Inquba's competitive advantage, allowing their clients to improve customer retention and monitor key metrics like Net Promoter Score more effectively.

Inquba

Paul Cole

President