Case Study: AA Ireland achieves real-time pricing and fraud analytics with Spotfire

AA Ireland builds easy-to-use predictive models with new analytics platform

AA Ireland, an insurance and roadside assistance provider, faced significant industry-wide losses in motor insurance. Their business challenge was to optimize pricing, better understand and segment their customer base, and align marketing efforts to attract profitable customers, moving away from outdated industry-standard software.

They implemented analytics solutions from TIBCO, specifically Spotfire software. The TIBCO platform enabled AA Ireland's analysts to quickly build and deploy models for pricing, fraud detection, and understanding customer value. This empowered business users to perform their own deep-dive and predictive analyses, drastically reducing model development time from a year to just three months. The implementation provided real-time predictability, improved decision-making, and positioned the company to better optimize future revenue and profits.

AA Ireland

Colm Carey

Chief Analytics Officer