Case Study: The Book of Mormon boosts paid social revenue with SpotCo

The Book of Mormon boosts ROAS 171% with SpotCo

SpotCo worked with the long-running Broadway show The Book of Mormon to address the challenge of finding its audience in an evolving digital landscape after returning from the pandemic. The show needed to remix its advertising solutions to effectively reach and convert new followers.

The solution implemented by SpotCo involved rethinking paid social campaigns by expanding to new platforms, using audience data to fuel lookalike and retargeting strategies, and deploying tactical geo-targeted bursts. This approach resulted in a 347% increase in revenue from paid social efforts, a 171% increase in return on ad spend, and a 64% decrease in average cost per acquisition.

The Book of Mormon