Case Study: Liverpool FC America achieves streamlined registrations and 11,000 online transactions with SportsEngine

Online registration and payment collection spurs rapid soccer club growth

Liverpool FC America, led in part by Webmaster Frank Will, was facing rapid club growth while still tracking registrations and payments on spreadsheets and collecting cash and checks. Anticipating skyrocketing registration volume, the club selected SportsEngine and its Registration and Sitebuilder tools to replace manual processes and launch a new club website.

SportsEngine built the site, moved registration and payment collection online, and trained staff on the Registration tool, giving Liverpool FC America flexibility with discount codes and multiple price points. The impact was immediate: after shifting online with SportsEngine the club went from about 1,400 cash transactions in one year to 11,000 online transactions the next, routinely running 20+ active registrations with a much simpler process.

Liverpool FC America

Frank Will

Webmaster