Case Study: MakeMyTrip achieves better hotel coverage and richer field data with Spoors

MakeMyTrip boosts profits 50% with Spoors

MakeMyTrip, a leading online travel agency, faced significant challenges when expanding into hotel bookings and holiday packages. Issues with hotel performance threatened their brand credibility, while their business development manager (BDM) team struggled with the scale of work, leading to incomplete data, poor hotel coverage, and delayed reports. They implemented Spoors to address these field operation inefficiencies.

The Spoors solution provided auto-pointers to problem areas and simplified customer record updates with geofencing. It ensured complete coverage through smart territory allocation and empowered BDMs with intelligent reporting for better negotiations. As a result, MakeMyTrip gained rich, authentic data, resolved customer issues more effectively, and was able to secure better deals from hotels, with the new segment eventually contributing to about 50 percent of their profit.

MakeMyTrip