Case Study: Tesco achieves healthier, budget-friendly shopping with Spoon Guru Smart Swaps

Tesco matches top recommender Add To Basket rates with Spoon Guru

Tesco, a major UK grocery retailer, faced the challenge of helping its customers overcome barriers to healthier eating, such as confusing nutritional information and the perception that healthy choices are more expensive. They partnered with the vendor Spoon Guru to address this by implementing its AI-powered Smart Swaps solution, aiming to seamlessly integrate healthier product suggestions into the digital shopping journey.

Spoon Guru's solution used a sophisticated API and precision logic to identify and recommend nutritionally superior products at an equal or lower price point. The integration was highly successful, with Tesco noting it was one of their smoothest third-party service integrations. The initiative achieved high engagement rates, demonstrated comparable 'Add To Basket' performance to top commercial recommenders, and proved effective at driving significant health-oriented behavioral change across their customer base.

Tesco