Case Study: Tesco achieves smarter food discovery and higher conversion with Spoon Guru

Tesco boosts dietary search conversions by 500% with Spoon Guru

Tesco, a major UK grocery retailer, faced the challenge of making its vast online product inventory navigable for customers with specific dietary needs. This data friction hindered its "Little Helps" vision. To address this, Tesco partnered with vendor Spoon Guru to implement its data enrichment service and Product TAGs.

Using a human-in-the-loop AI model, Spoon Guru accurately tagged products with over 100 dietary attributes. This solution powered new search and filter tools, leading to a 500% increase in conversion for dietary searches and a 10% revenue growth from those searches. Spoon Guru helped Tesco significantly enhance product discoverability and customer loyalty.

Tesco