Case Study: Sobeys improves budget-friendly meal planning with Spoon Guru

Sobeys launches bilingual meal planning in 2025 with Spoon Guru

Sobeys, a Canadian grocery retailer, faced the challenge of helping customers navigate complex nutritional needs while on a strict budget. Their data on nutrition, products, and promotional discounts was siloed and incomplete, creating a high cognitive load for shoppers. To address this, Sobeys partnered with vendor Spoon Guru to implement its AI-driven Nutrition Intelligence for data enrichment and meal planning.

Spoon Guru's solution integrated Sobeys' multiple data sources, including weekly discount flyers, to create an intelligent meal planner. This provided a seamless, shoppable experience for customers through the TADA! Recipe Portal, which automatically ranked recipes based on the latest promotions. The results for Sobeys included increased revenue from mark-downs, improved customer engagement, and reduced food waste, while also providing vital cost-of-living support to its shoppers.

Sobeys