Case Study: Schnuck Markets achieves healthier baskets and higher AOV with Spoon Guru Smart Swaps

Schnuck Markets boosts AOV 10-12% with Spoon Guru Smart Swaps

Schnuck Markets, a grocery retailer, faced the challenge of helping shoppers overcome the friction of complex nutritional data and product labeling to make healthier choices. To automate gentle nudges toward healthier alternatives, they partnered with vendor Spoon Guru to implement its "Smart Swaps" product.

Spoon Guru provided a scalable solution using a real-time API powered by a Similarity Engine and a Health Score module to deliver clinically validated food recommendations. This implementation resulted in a 10-12% uplift in Average Order Value, achieved a ~4% swap conversion rate, and enhanced brand loyalty for Schnuck Markets.

Schnuck Markets