Case Study: a retailing company achieves 25% higher conversion with Spoon Guru Smart Swaps

Retailing Company - Customer Case Study

Spoon Guru worked with Retailing Company, an undisclosed retailer facing the challenge of helping customers make healthier food choices. Only 1% of people in the retailer’s country eat according to dietary guidelines, and while many shoppers want to eat better, they are often unsure how to do so.

To address this, Spoon Guru implemented its Smart Swaps product on the Product Detail Page across web and mobile web, nudging shoppers toward similar but healthier alternatives at a similar price point. The feature delivered a 25% higher conversion rate among customers who engaged with it, along with a higher average order value, showing that Spoon Guru helped improve both basket health and commercial performance.