Case Study: Migros achieves smarter dietary search and healthier product discovery with Spoon Guru

Migros improves product discovery with Spoon Guru’s 27 health and lifestyle TAGs

Migros, a grocery retailer in Switzerland, faced a challenge with its digital product catalogue, which contained inconsistent nutritional data. This made it difficult for shoppers with allergies or specific dietary needs to find suitable products, creating significant friction. To address this, Migros partnered with Spoon Guru to implement its Product TAGs data enrichment service.

Spoon Guru's solution used a proprietary classification engine, combining machine learning with expert nutritionists, to accurately map products to 27 distinct health and lifestyle tags. This enriched data was integrated into the Migros mobile app, allowing users to filter search results by their dietary criteria. The implementation successfully streamlined product discovery, received overwhelmingly positive feedback from shoppers, and is planned for expansion across all of Migros's digital platforms.

Migros