Case Study: Jet boosts filters engagement and recommendation sales with Spoon Guru TAGs®

Jet - Customer Case Study

Jet partnered with Spoon Guru to improve personalization and food discovery on its web platform. As a retailer focused on helping shoppers find the right products faster and offering a more intuitive browsing experience, Jet needed a way to support dietary personalization and curated discovery for shoppers with different needs and preferences.

Spoon Guru implemented Dietary TAGs® to power search, filters, and dietary mini-hubs for popular diets like Vegan, Gluten Free, and Kosher. The result was 1.8x better filter accuracy, 2x higher filter engagement, 3x more click-throughs when TAGs® were used in RichRelevance recommendations, and a 4.5x increase in recommendation sales, showing a strong measurable lift from Spoon Guru’s solution.

Jet