Case Study: Albert Heijn improves product discovery with Spoon Guru

Albert Heijn doubles searchable product attributes with Spoon Guru

Albert Heijn, a grocery retailer in the Netherlands, faced a significant challenge in 2018. Their customers struggled to find foods matching specific dietary needs due to fragmented and inconsistent supplier data across their online inventory. To solve this, they partnered with Spoon Guru to implement its data enrichment engine and Product TAGs® service.

Spoon Guru's solution used a proprietary API and a "human-in-the-loop" approach to enrich Albert Heijn's product data with over 80 precise dietary attributes. This implementation powered new online filters and search, leading to a 100% increase in searchable product attributes. The enriched data improved product discoverability for shoppers, streamlined internal operations, and solidified Albert Heijn's position as a leader for health-conscious consumers.

Albert Heijn