Case Study: Wholesome improves AI-driven conversions with Spokes Digital's ChatGPT Ads and Generative AI Optimization

Wholesome boosts weekly new user registrations with Spokes Digital

The customer, Wholesome, faced a challenge as changing search behaviors led to a decline in traditional traffic, with audiences turning to ChatGPT for recommendations. Their brand was also underrepresented in AI outputs. They partnered with vendor Spokes Digital to address this.

Spokes Digital implemented compliant native ChatGPT ad campaigns and Generative Engine Optimization (GEO) to increase Wholesome's visibility. The solution successfully improved their average order value, reduced customer acquisition costs, and drove growth in direct referral traffic from large language models.

Wholesome