Case Study: Fiddler’s Green CBD achieves 158% surge in organic store orders with Spokes Digital SEO

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Preview of the Fiddler’s Green CBD Case Study

Fiddler’s Green CBD boosts organic store orders 158% with Spokes Digital

Fiddler’s Green CBD, a CBD brand with a superior product, faced a significant online visibility gap. They partnered with the digital marketing agency Spokes Digital to overcome critical roadblocks including a fragmented website architecture, regulatory challenges with Google, a dated mobile experience, and low domain authority that was allowing lower-quality competitors to outrank them.

Spokes Digital implemented a multi-layered SEO strategy for Fiddler’s Green CBD. Their solutions included consolidating product pages, creating an intent-based educational content hub, performing a technical SEO overhaul, and deploying a compliance-first metadata strategy. As a result, Spokes Digital drove a 158% surge in organic store orders, a 56.2% increase in pages per session, a 25% reduction in bounce rate, and achieved top 3 rankings for high-intent CBD keywords.


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