Case Study: Earthly Body achieves 240% ROAS growth with Spokes Digital

Earthly Body boosts ROAS 240% with Spokes Digital

Earthly Body faced challenges scaling their personal care brand within the stringent regulations of online advertising. Their Google Ads campaigns suffered from frequent disapprovals, high customer acquisition costs, and inefficient budget allocation due to platform fragility and internal keyword competition across their product lines.

Spokes Digital implemented a data-driven Google Ads strategy featuring a compliance-first creative architecture and a granular campaign structure. They refined Performance Max campaigns with first-party data and deployed ROAS-centric bidding scripts. This approach delivered a 240% increase in ROAS, a 38% reduction in new customer CAC, a 115% surge in top-of-funnel traffic, and an 18% growth in average transaction value for Earthly Body.

Earthly Body