Case Study: Surfdome achieves improved e-commerce performance and proactive operational visibility with Splunk Cloud

Surfdome Upgrades E-Commerce Performance With Operational Intelligence

Surfdome, a UK-based action-sports and lifestyle retailer stocking over 10,500 product lines, needed real-time operational intelligence to support rapid international growth and a cloud-first transition to AWS. Legacy and open-source monitoring tools proved difficult to implement and maintain, leaving the e‑commerce platform with limited visibility and slow, imprecise troubleshooting.

By deploying Splunk Cloud, Surfdome centralized logs and metrics into a single-pane-of-glass with real-time dashboards and automated alerts. This delivered faster, more accurate troubleshooting, proactive maintenance that reduces customer impact, improved e‑commerce performance, and a scalable platform the business can extend into order tracking and group-wide IT services.

Surfdome

Jose Pettoruti

Head of Technology