Case Study: Socialize achieves real-time, revenue-driving analytics with Splunk

Social Networking Firm Leverages Splunk Analytics Solution to Drive Revenue

Socialize (a ShareThis company), founded in 2008, provides a platform and SDKs that add social networking features to mobile apps. Its business is extremely data‑intensive—processing millions of API requests and over 20 million user interaction data points daily—and it needed real‑time analytics, reliable infrastructure troubleshooting and sophisticated campaign reporting to meet advertiser demands and the 100 ms response requirement of real‑time bidding exchanges. Legacy MySQL reporting was too slow and error prone.

Socialize deployed Splunk Enterprise (with the Splunk SDK for Python and Google Maps add‑on) to index hundreds of gigabytes daily, expose real‑time dashboards to customers, forward aggregated data into MySQL/Memcached for RTB, and automate alerts and diagnostics. The result: analyses that once took weeks now take hours, reduced manual work and staffing needs, improved operational efficiency, better campaign targeting and bidding, and new revenue‑producing business intelligence for developers, publishers and advertisers.

Socialize