Case Study: WhitePages achieves real-time operational intelligence and automated abuse detection with Splunk

Real-time Insights Improve User Experience and Drive Revenue

WhitePages, the largest online directory in the U.S. serving more than 200 million adults and powering over 2 billion searches annually, brought its business search in-house and faced three key challenges: gathering and analyzing extensive operational and user metrics without building a data warehouse, detecting and mitigating data scraping and abusive traffic, and finding middleware bugs before they impacted customers.

WhitePages deployed Splunk Enterprise to ingest server, network, web, middleware and database logs and deliver dashboards and analytics in hours. The solution provided data-warehouse–like visibility, real-time monitoring and automated abuse detection (eliminating roughly 400,000 abusive page visits per day), automated reporting that cut manual effort, and faster, safer releases—results that protected the brand, optimized site content and ads, and helped drive increased revenue.

WhitePages

Hernan Alvarez

Sr. Director, IT Operations