Case Study: PUMA boosts e-commerce revenue and speeds issue detection with Splunk Cloud Platform

Puma boosts e-commerce revenue by $10,000 per hour with Splunk

Puma, a global sports and apparel brand, faced a significant challenge with its 45 e-commerce websites. The company lacked insight into customer orders, which led to a poor online shopping experience and missed sales opportunities. To address this, Puma turned to the vendor Splunk and its Splunk Cloud Platform to gain visibility into its e-commerce operations.

Using the Splunk Cloud Platform along with a solution from partner AIOPSGROUP, Puma was able to monitor events in real time and perform quick investigations. This solution from Splunk reduced the average time to detect order issues from hours to just 15 minutes. The measurable impact was substantial, resulting in over $10,000 of boosted revenue per hour and saving an estimated $108,000 in sales on a single incident.

Puma