Case Study: SurveyMonkey achieves 45% licensing cost reduction and optimized site performance with Splunk Enterprise

Optimizing customer experience through deep insights on site usage

SurveyMonkey, the world’s largest online survey company handling over 90 million responses per month and serving customers from the Fortune 100 to small organizations, faced growing pains from rapid feature expansion, acquisitions and global growth. Legacy analytics tools like SiteCatalyst and Google Analytics lacked the granularity and flexibility the BI and engineering teams needed to link web activity to business results, manage localized sites, run reliable A/B tests, and integrate data from newly acquired products.

By standardizing on Splunk Enterprise and sharing licenses across BI and engineering, SurveyMonkey replaced multiple legacy tools and gained real-time error reporting, deeper clickstream and server-level visibility, and easier data integration for acquisitions. The change reduced licensing costs by 45%, improved site performance and resource allocation, streamlined international expansion and A/B testing, and delivered a better user experience.

SurveyMonkey

Elena Verna

Director of Business Intelligence, SurveyMonkey