Case Study: Rokt achieves minutes-long log management, end-to-end IT visibility and predictive analytics with Splunk Enterprise

Martech Pioneer Embraces Advanced Analytics to Improve Predictability and Service

Rokt, a martech company that connects brands with e-commerce customers at the moment of purchase, was rapidly generating large volumes of transaction and user data across AWS and other systems. Without a centralized logging system, engineers spent hours—sometimes half a day—managing diverse logs (user, access, load balancer, CloudTrail, system, customer and transaction), limiting operational visibility and slowing issue resolution as the business scaled.

Rokt implemented Splunk Enterprise as a centralized log-management and analytics platform, automating indexing, correlation and monitoring and delivering real-time alerts and dashboards. The change cut log-management time from hours to minutes, gave end-to-end visibility for IT, DevOps and business users, improved testing and troubleshooting, enabled predictive analytics for anomaly detection and forecasting, and unlocked new operational efficiencies and business insights.

Rokt

Andy Vermeulen

Lead Engineer (DevOps)