Case Study: Hutchison Global Communications Limited (HGC) achieves real-time website performance insights and improved customer retention with Splunk

Hutchison Global Communications Limited Gains Real-Time Insights Into Website Performance

Hutchison Global Communications Limited (HGC), a global fixed-line telecommunications operator, needed to provide customers with real-time digital intelligence and full visibility into hosted sites and website performance. The company was hampered by high-volume, disparate data sources that forced analysts into slow, manual consolidation—reporting and insights could take a month or more.

After deploying Splunk Enterprise to correlate clickstream, CRM/ERP and sales data in real time, HGC cut reporting time from months to minutes and avoided the need for a data warehouse. The platform enabled automated and ad-hoc reporting, on-the-fly audience segmentation, optimized content delivery, improved marketing follow-up, increased user engagement and stronger customer retention.

Hutchison Global Communications Limited (HGC)