Case Study: National Wireless Carrier achieves real-time sales and marketing visibility and 15% reduction in downtime with Splunk

How Splunk Software is Used to Provide Real-time Visibility Into Sales and Marketing Data

A national wireless carrier (about $2B in revenue and 5M subscribers) struggled to get a precise, real-time view of sales, marketing and customer behavior. Its billing, POS and customer systems produced complex, siloed transaction streams, and traditional BI delivered only batch reports—hindering agility, masking issues and making it hard to detect outages, revenue leaks or changing marketing performance.

The company used Splunk Enterprise to index middleware JMS messages, enrich events with CRM data and create real-time dashboards and map visualizations for operations, sales and marketing. This eliminated data silos, enabled immediate insight into activations and revenue, let marketers adjust promotions on the fly, caught a major billing glitch, reduced downtime by 15% (about $1.2M saved annually) and lowered churn and reporting overhead.