Case Study: Zulily achieves real-time operational visibility and boosted productivity with Splunk

Flash Sale E-commerce Site for Moms and Families Boosts Productivity and Adds Value to Applications

zulily, a fast-growing e-commerce retailer, relied on many custom-built systems but lacked a single source of deep operational and performance insight. That gap made it difficult to quickly diagnose site outages, prototype reports and dashboards, and monitor productivity across fulfillment centers and photo studios.

By deploying Splunk Enterprise to ingest PHP, Nginx, clickstream and other logs, zulily created custom dashboards, alerts and forensic search tools that sped root-cause analysis and embedded real‑time metrics into core applications. The outcome was faster resolution of website issues and a better customer experience, plus measurable productivity gains in warehouses and studios, improved inventory and fulfillment accuracy, and quicker report prototyping.

Zulily

Don Allen

Senior Director of Technical Operations