Case Study: Ferguson achieves real-time customer insights and profitable growth with Splunk Cloud

Ferguson Enhances Customer Service, Profits With Splunk Cloud

Ferguson, the largest U.S. distributor of plumbing supplies with $13.8 billion in revenue, over 1,400 locations and 23,000 associates, faced a fast-changing market and growing volumes of sales data that were trapped in spreadsheets and emails. The customer experience team struggled to deliver actionable, secure insights to regional sales teams quickly enough to anticipate customer needs and reduce churn.

Working with SLAIT Consulting, Ferguson deployed Splunk Cloud to consolidate data, build intuitive dashboards and enable predictive analytics with controlled cloud access. The result was real-time reporting, faster sales adoption, improved customer satisfaction and retention, reduced reporting time from a month to real time, and more efficient, profitable growth driven by better-aligned resources and faster decision making.

Ferguson

Chandra Vaughan

Customer Experience and Marketing Analyst