Case Study: e-Travel achieves a seamless online travel experience and improved operational efficiency with Splunk Enterprise

e-Travel Uses Splunk To Build a Seamless Online Travel Experience

e-Travel SA is a top-10 European online travel agency operating multiple sites across Eastern and Southern Europe, serving markets including Russia, Greece and Romania. The company struggled with slow, manual error and performance monitoring, frequent downtime (about 4 hours/week) that risked millions in lost revenue, limited real-time visibility into customer behavior and no efficient way to reconcile reimbursement disputes with Global Distribution Systems.

e-Travel implemented Splunk Enterprise for real-time log collection, analytics and dashboards, giving IT, product and marketing teams instant operational and customer insights. Results included a ~90% reduction in time-to-detect errors (from 4 hours to 30 minutes), annual labor savings of ~€109k, a cut in weekly downtime from 4 to 0.5 hours (about €9.1M in avoided lost revenue), €64k recovered annually from GDS disputes, improved conversion and targeted product development—total quantifiable ROI of roughly €9.27M.

e-Travel