Case Study: Coca-Cola achieves digital marketing innovation with Splunk

Coca-Cola North America Information Technology Honored for Business Innovation with Splunk

Coca-Cola North America Information Technology needed a more agile, scalable way to power its digital marketing transformation and create personalized, data-driven campaigns. To do that, Coca-Cola moved its marketing technologies into the cloud and relied on Splunk Enterprise to help hundreds of employees access and analyze machine data from mobile devices, beacons, Freestyle machines, and other systems.

Using Splunk, Coca-Cola was able to make faster business decisions, analyze flavor trends, improve targeted marketing, and stock vending machines more efficiently. The effort helped Coca-Cola North America earn recognition as an InformationWeek Elite 100 “Business Innovator,” highlighting the measurable impact of Splunk on productivity and marketing innovation.

Coca-Cola

Michelle Routh

Chief Information Officer