Case Study: 7-Eleven Indonesia achieves 80% faster campaign lead times and real-time business insights with Splunk

7-Eleven Indonesia Cuts Campaign Lead Times by 80 Percent, Optimizes Customer Experience

7-Eleven Indonesia, operating 190+ stores, needed to compete with local "warung" shops by delivering an “affordable luxury” convenience-store experience and faster, data-driven marketing. Their legacy analytics were template-bound and manual, requiring several rounds of analysis that took three to six days and pushed promotional planning cycles to around three months, leaving the company without real-time operational visibility.

By deploying Splunk Enterprise across its stores, 7-Eleven centralized and automated analysis of 10 types of point-of-sale data plus external sources like weather, enabling real-time dashboards and mobile access. The result: data-processing cycles fell from days to minutes (a more-than-thousand-fold improvement), promotional lead time dropped by 80% to about two weeks so the chain now runs five campaigns per quarter, and the company achieved significant cost/time savings, better customer experience and freed operational resources.

7-Eleven

Budiasto Kusuma

Head of Marketing