Case Study: Widdops boosts organic visibility with Splitpixel

Widdops boosts organic impressions 53.1% with Splitpixel

Splitpixel, a digital marketing agency, was approached by their long-term client Widdops, a leading UK industrial brush manufacturer. The challenge was to grow Widdops' digital channels beyond paid advertising. While their existing PPC campaigns were successful, the client wanted to build a sustainable organic search presence through SEO to attract more valuable B2B customers seeking bespoke industrial brush solutions.

The solution implemented by Splitpixel was a customized, three-pillar SEO strategy encompassing technical SEO, on-page optimization, and off-site link building. They conducted detailed audits and research, prioritized critical technical fixes, and refined content to position Widdops as an industry leader. Over two years, Splitpixel's work drove a 64.3% increase in valuable email clicks from organic search and a 53.1% rise in organic search impressions in the UK.

Widdops