Case Study: HallmarkFIX modernises its website and boosts conversions with Splitpixel

HallmarkFIX - Customer Case Study

HallmarkFIX, a leading UK pallet truck repair company, faced challenges with its outdated 2014 ASP.NET website. The site had dated design and functionality, a difficult-to-manage CMS, and user journeys that were not optimized for conversions. They partnered with the vendor Splitpixel to modernize the site with a refreshed design, a more manageable content management system, and optimized copy to improve their digital marketing strategy.

Splitpixel implemented a streamlined WordPress website for HallmarkFIX, featuring an engaging new homepage with a parallax scroll effect and clear call-to-actions. The web copy was crafted to be conversational and approachable to reflect the company's ethos. The new CMS empowered the client to easily manage content, and Splitpixel provided ongoing support with PPC campaigns managed by their senior marketer, which worked to improve goal completions while reducing ad spend.

HallmarkFIX

Roger Grimshaw

HallmarkFIX