Case Study: Bush Theatre boosts ticket sales and conversions with Splitpixel

Bush Theatre boosts ticket purchases by 133% with Splitpixel

Bush Theatre, an internationally renowned London theatre, needed a modern website to replace its outdated and clunky site, which offered poor user journeys for ticket purchases and failed to tell the theatre's story effectively. They partnered with the vendor Splitpixel for a web design and development project to address these challenges and improve their integration with the Spektrix ticketing system.

Splitpixel delivered a punchy, modern website with flexible layouts and a focus on accessibility, including a custom calendar for discounted tickets. The solution featured a deep Spektrix integration to streamline the buyer journey and promote donations, and was built sustainably, earning Eco-Friendly Web Alliance Accreditation. The results were significant: Splitpixel reported a 133% increase in ticket purchases, a 348% increase in purchase revenue in the first four weeks, and a 61% increase in all on-site conversions after launch.

Bush Theatre