Case Study: NGF Industrial Doors boosts traffic and leads with Splitpixel

A new, more visual design for NGF, with an improved user journey, brings their web presence right up to date after 20 years in the business

NGF Industrial Doors, a UK-based door manufacturer, faced the challenge of an outdated website that no longer met their business needs. Their goal was to launch a modern, professional site with an easy-to-use content management system to support future marketing activities and better capture their company's personality. They also sought to improve their search engine rankings and manage their pay-per-click advertising, leading them to partner with Splitpixel.

Splitpixel designed and built a new minimalist WordPress website for NGF, featuring bespoke copywriting and photography. They also implemented a long-term digital marketing strategy that included SEO and managing Google Ads campaigns. The results were significant: Splitpixel increased users by 250% over three years. A targeted six-month SEO campaign boosted search impressions by 38%, clicks by 57%, and goal completions by 15%, while a 26% reduction in paid search spending still yielded improved results.

NGF Industrial Doors