Case Study: Zimad achieves 36% conversion uplift with SplitMetrics

ZiMAD Gets 36% Conversion Uplift by Optimizing App Store Screenshots for Japan

Zimad worked with SplitMetrics to improve app store conversion for a game entering the Japanese market. Their challenge was localizing app store screenshots so they would feel natural to Japanese users while avoiding a drop in performance from changes that might not resonate with the audience.

Using SplitMetrics Optimize for app A/B testing, Zimad researched local design trends, adapted screenshots and interstitials to Japanese preferences, and tested variations before publishing. The winning creative set delivered a 36% increase in conversion rate, and SplitMetrics helped Zimad validate changes safely while continuing to optimize for future gains.

Zimad

Valeria

leads app store optimization