Case Study: Zimad achieves 36% conversion uplift with SplitMetrics

Zimad boosts app store conversion 36% with SplitMetrics

zimad, a mobile game developer, faced the challenge of localizing their app store screenshots for the Japanese market to increase conversion rates. They needed to understand the unique cultural preferences of the new audience and avoid a negative impact on their performance. They used the SplitMetrics platform to run A/B tests on their visuals.

SplitMetrics enabled Zimad to test different screenshot designs tailored for Japanese culture, which involved incorporating many small elements and emotional captures. This solution resulted in a 36% increase in their conversion rate. The vendor, SplitMetrics, provided the crucial A/B testing platform that allowed for this optimization without the risk of deploying unproven changes directly to the live app store.

Zimad