Case Study: ZiMAD achieves 32% conversion lift with SplitMetrics

Zimad boosts app screenshot conversion by 32% with SplitMetrics

Zimad, a game publisher, wanted to improve conversion rates for their match-3 puzzle game Bubble Birds 4 but found it difficult to determine which app screenshot designs would perform best. They partnered with vendor SplitMetrics and used its A/B testing capabilities to find a solution for creating more engaging and effective app store screenshots.

SplitMetrics redesigned the app screenshots by overlaying the main character on each image to act as a storyteller, rewriting captions to be shorter and more action-oriented, and remastering the visuals with a mix of art and gameplay elements. This solution resulted in a 32% increase in users clicking the install button, significantly boosting installs and helping Zimad cut user acquisition costs.

Zimad